Transparent Packaging Trend

21.11.2024

Your packaging designs have many advantages for your brand. Correct and appropriate product packaging can increase the value of your brand, contribute to your branding process, and directly help you increase your sales. In this respect, it is of great importance to pay attention to your packaging designs. You need to design them carefully and figure out the most ideal design points. It's also helpful to keep an eye on current trends and be influenced by them when creating designs. Today, in this blog post, I'll talk about trends in transparent packaging and their effects.

What is Transparent Packaging?

Transparent packaging, at one point, demonstrates the transparency that customers demand from brands. Being able to see the product gives customers a great sense of confidence and relaxation. This helps them have an idea of the product and get to know the product. In addition, transparent packaging leads to an unexpected unpacking experience because an unpacking experience begins when customers see the product. Transparent packaging is frequently used in the food and cosmetics industries. Before making a purchase in these two areas, it is appropriate for the customer to look at the product and give their opinion.

Why Use Transparent Packaging?

One of the main reasons for the emergence of transparent packaging was that consumers were increasingly demanding more information about the product. Modern consumerism, started by asking for information about the production phase of the product, then progressed to the part of seeing and examining the product before purchasing it. Therefore, transparent packaging meets one of the greatest needs of modern consumers. In addition, thanks to the transparent packaging, you can have the opportunity to display your product in the special way you want. In this case, it allows you to idealize your product in an advertising campaign and present it as you wish.

Your Brand Value and Transparent Packaging

The use of transparent packaging will also make a great contribution to your brand value. Because transparent packaging is an indication that you trust your products and that you are not afraid to display them. This puts you in a positive place in the eyes of customers and other brands. On the other hand, using a trend created by consumers in your products will increase your brand value. Using consumer trends and demonstrating that you are up to date will benefit your brand.

Applying trends to your brand's products moves your brand forward. For this reason, you should follow and apply them carefully. Contact LuxBoxPack for up-to-date packaging designs that have managed to catch up with the trends.

Packaging Adorns Itself with Autumn Colors

With the arrival of autumn, the color palette of nature changes, and this seasonal transformation brings about changes in various industries that follow suit. One of these industries is packaging design. Every year, when autumn comes, product packaging is redesigned with the warm colors of autumn. Here's the story of packaging adorned with the enchanting colors of autumn: Autumn is a season filled with soothing tones. These colors reflect the unique atmosphere of autumn and evoke warmth and tranquility in people. That's why many brands present their products in packaging that matches these colors during the autumn season. The Color Palette of Autumn The color palette of autumn serves as a great source of inspiration for packaging designers. The orange, red, yellow, and brown tones used in packaging convey warmth, comfort, and a natural feeling to consumers. These colors are particularly preferred to emphasize the flavors of autumn in the food and beverage industry. From coffee packaging to fruit juice boxes, autumn colors come together in product packaging. Natural Motifs and Patterns However, autumn is not only conveyed through colors but also through patterns. Natural motifs such as autumn leaves, pumpkins, and fruits are commonly used in packaging design. These patterns remind consumers of the taste and beauty of the season. Enhances Aesthetic Perception Autumn colors on packaging enhance the aesthetic value of products. Consumers are more drawn to packaging adorned with autumn colors. This increases consumer interest in the product and positively impacts sales. Affects Consumer Perception The adoption of autumn colors in packaging not only reflects an aesthetic preference but also affects consumer perceptions of products. Autumn colors create a sense of warmth, intimacy, and naturalness. This helps brands present their products in a more appealing manner to consumers. Halloween Spirit When the sweet melancholy of autumn fills the air and leaves start to turn yellow, we're reminded that Halloween is approaching. Brands typically don't forget this special day and create packaging designs that reflect both autumn and the spirit of Halloween. Motifs like witches, ghosts, and pumpkins used in packaging evoke the Halloween spirit for consumers. Autumn Shopping The autumn season also affects the shopping experience. Consumers pay attention to the colors and patterns on packaging, allowing them to immerse themselves more deeply in the atmosphere of the season. Packaging that highlights the beauty and warmth of autumn provides consumers with a more special shopping experience. In conclusion, as autumn arrives, packaging comes to life with the colors of nature. Packaging offers customers the taste and warmth of the season during this time period, which is characterized by orange, red, yellow, and brown tones. If you're looking for a packaging design that reflects the spirit of autumn for your products, you can contact LuxBoxPack. ...

Discover the 3 Level of Packaging

It's not surprising that you don't know packaging levels because you either don't need it or don't work in the packaging industry. What are these packaging levels called and what does the packaging and transportation process entail before reaching us? In this blog post, we'll examine how the products arrived. Primary Packaging The packaging that has the closest contact with a product is known as "retail packaging". This primary packaging also depends on the product. The primary goal of this packaging is to protect the product and inform or attract the customer, given its close contact. For example, a can of Coke is primary packaging (because it is the primary way to carry it around), In addition, corrugated box containing a digital product and its accessories is also primary packaging (because it is the primary way to buy it). Secondary Packing It's the packaging used for shipping the products in the primary packaging. The aim is to preserve the products and uphold branding while in transit. Just like in many markets, it is employed for retail display packaging as well. Based on our first example, a 12-pack of Coke cans is an example of secondary packaging. Tertiary Packaging Warehouses commonly use this type of packaging for shipping secondary packaging. Its aim is to provide adequate protection for shipments during transportation. Additionally, consumers often cannot see tertiary packaging. Examples include corrugated boxes for layer separation and stretch packaging for carton stacks. You observe that there are many ways a product can potentially be harmed at every level. For this reason, packaging is a strategy and each of the 3 levels is significant. Your packaging is what makes your products unique. Discover content with LuxBoxPack that allows you to highlight your uniqueness. ...

Packaging Techniques for Jewellery

Buying or giving a gift is the most important parts of our moments in life. This process also requires a unique flow of thought, sensitivity, and finesse. Adding sparkle to it throughout the entire process is indispensable. The accompanying part is a box that surrounds the jewelry. Therefore, luxury jewelry packaging, which has a packaging process that needs to be carefully evaluated, prioritizes three methods: 1- Texture of the Box Jewelry is famous for its precision. To prevent this sensitivity from being damaged during transportation, delicate tissue is used in luxury jewelry packaging. Textures that will reveal the beauty of the jewelry tend to be matte rather than shiny, elegant but understated. Thus, they easily reflect the harmony of luxury and jewelry that is intended to be emphasized. 2- Type of Box Using customized boxes is a must in luxury jewelry packaging. Boxes designed according to the size and characteristics of the jewelry enable the jewelry to be carried more easily and accurately. In this way, negative situations that may arise are prevented and a unique experience is ensured. In addition, the jewels passed down from generation to generation can be stored and transferred for years with their boxes. 3- Design of the Box Before the jewelry is appeared, the first thing that will catch your eye is its box. Therefore, the first impression must be given correctly. At the same time, if this is achieved at first sight, both customer satisfaction will be achieved and the brand will create its own image correctly. A design integrated with the presence of remarkable details designed with the right colors or decorated with tiny ribbons will always be preferred. For this reason, the design of luxury jewelry boxes requires careful evaluations and the right choices. Jewelry requires care, and this care is related with choosing proper boxes. Therefore, its packaging takes the responsibility of showing this. Therefore, every detail, from color to box shape, from design to type, should strive to be perfect. When you put all these together; While companies offer their customers a wonderful satisfaction experience; Opening package moments turn into real-life experiences for individuals. To do this, you just need to take advantage of these three tips for luxury jewellery. Choosing LuxBoxPack for your jewellery boxes can reflect the quality of our product and create unique opening box experiences for your customers. ...

Vintage Packaging Designs For A Retro Feel

The use of vintage style in designs created by many different sectors is becoming increasingly common nowadays. Brands with an earlier date of establishment capitalize on this situation by instilling trust in their customers as a result of their long-term market position. Older people, in particular, witness the change and development of their own lives, as well as the concurrent changes in the concrete and dynamic products of the world in which they live. Thus, it has been observed that brands whose visuality is at the forefront both put forward on the market the designs they created in the past, and those that will be re-created using the vintage style are more appreciated by customers. As a result, almost every industry and brand that wants to capture the mood has recently reshaped their products in a retro style. So, what exactly is this style? Retro style refers to the visual perceptions created by trends, styles, and movements that were shown, used, and popular during a specific period in history. The perception of timelessness created by the brand is one of the factors that causes vintage styles, which do not go out of fashion easily, to be preferred again in packaging and packaging. And the most significant advantage of timelessness is undeniably quality. Let's take a look at the features that brands frequently use to create a retro vibe. 1-Colors Colors used in ancient designs; it was generally preferred in dull, matte, and dark tones. Instead of the contrasts preferred by some brands today, harmonious combinations were created among the colors used together. Unfortunately, if you prefer very vibrant and bright colors, you will not get what you want. 2-Images The images created were another important detail they used in the packaging of many different products. There were frequently drawings of a young girl or boy among these. The drawing of a child holding the product, located in the center of the package, is essential for achieving a vintage appearance. A beautiful visuality is the most important factor that leaves the first positive effect and impression on people. Because the powerful effect of visuality on both individuals and brands is still present and will be for a long time. 3-Writing Style In the past, brands that wanted to create warmth and bond with their customers avoided using prose formats. Because of the informality created by the prose style, handwriting-like forms were mostly used. One of the best examples is calligraphy. Calligraphy is one of the elements that must be used when creating a vintage package design. Packaging and packaging designs are critical components of the retro feeling that brands want to instill in their customers. With its vintage package designs created to capture this feeling, LuxBoxPack has the expertise to meet the needs of any brand. ...

Environmentally Friendly Box Packaging: An Investment in Your Company

In recent years, due to increasing global environmental issues, many companies have focused on making their operations more environmentally friendly. In this context, there has been an observed increase in demand for eco-friendly boxes in the packaging sector. In this blog post, we will provide information about the importance and investment benefits of environmentally friendly box packaging for companies. Reduces Carbon Footprint Environmentally friendly box packaging is made from materials that are less harmful to the environment. Recyclable materials are used in the production of these packaging, thereby reducing waste. In addition, the production of eco-friendly box packaging uses less energy compared to traditional packaging. Therefore, environmentally friendly box packaging helps companies reduce their carbon footprint. Strengthens Brand Image In addition to increasing environmental awareness among customers, environmentally friendly box packaging also strengthens the brand image of companies. Customers' interest and trust in environmentally conscious companies are increasing, and therefore eco-friendly box packaging increases customer loyalty and brand reputation. Durable and Protective Structure Another advantage of environmentally friendly box packaging is its durability compared to traditional packaging. Made from recyclable materials, eco-friendly box packaging can be tougher and more durable. Thanks to these features, companies can offer their customers a protected product and reduce their costs by preventing product damage. Environmentally Friendly Design Options Environmentally friendly box packaging can be adapted to various structural and visual designs. During the flexography process for such packaging, environmentally friendly water-based inks are used to add images, logos, and text to the boxes. This ensures minimal environmental impact while maintaining design quality and enabling the packaging to be recycled. In conclusion, eco-friendly box packaging offers an important investment opportunity for companies. These packages not only promote eco-friendliness but also strengthen brand image, increase customer loyalty, and ensure product protection. Additionally, they reduce waste and energy consumption as they are made from recyclable materials. For these reasons, eco-friendly box packaging enables companies to act sustainably, both environmentally and financially. If you are also looking for eco-friendly packaging solutions for your brand and products, you are in the right place! Check out Luxboxpack's wide range of products to choose the most suitable sustainable boxes for your company and stand out among other brands. ...

The Importance of Packaging for Olive Oil Bottles

Olive oil is a significant oil type that carries many health benefits and is essential to Mediterranean cuisine. The journey of olive oil from producer to distributor and then to the ultimate consumer is often lengthy; therefore, using proper packaging methods to maintain quality and freshness throughout this process is crucial. Correct packaging for olive oil bottles is the key to preserving the product's quality and providing consumers with the best experience. Olive oil can remain fresh for a long time under proper storage conditions. However, external factors such as light, air, and temperature may affect olive oil's quality. Therefore, properly packing olive oil bottles is critical in ensuring the product reaches the end consumer in good condition. In this article, we will discuss some fundamental points regarding the importance of packaging for olive oil bottles: Protection from Light: Exposure to light can cause olive oil to oxidize, leading to a loss of flavor and quality in the product. Therefore, certain packaging materials that do not allow light to pass through must protect olive oil bottles. Dark-colored glass or opaque plastic bottles can help prevent olive oil from being affected by light, thus contributing to the preservation of product quality. Preventing Oxidation due to Air Contact: Olive oil can also oxidize when it comes into contact with air, resulting in a similarly undesirable taste. To prevent oxidation, olive oil bottles should be sealed with airtight caps and packaged in a way that minimizes contact with air. Vacuum-sealed packaging or packaging filled with inert gas can help prevent the oxidation of olive oil. Temperature Control: Olive oil is a temperature-sensitive product; exposure to high temperatures can cause it to spoil and lose its quality. Therefore, olive oil bottles should be stored and transported in a manner that does not expose them to temperature fluctuations. Properly determining storage conditions can help keep olive oil fresh and flavorful. Shaping Brand Perception: In addition to preventing negative influences on the taste and quality of olive oil, another significant function of the packaging surrounding the olive oil bottle is to convey the message to the end consumer. Elements, such as shape, size, material, color, and package design, play a role in shaping the consumer perception of the olive oil brand. In summary, proper packaging for olive oil bottles is indispensable for preserving the product's quality and providing consumers with the best experience. Factors such as protection from light, prevention of oxidation due to air contact, temperature control, and shaping brand perception are all essential elements that cannot be overlooked, as they influence both the quality of olive oil and its reflection in the minds of consumers. Businesses looking to increase product sales and gain a more loyal consumer base must address these factors correctly. At LuxBoxPack, we provide packaging solutions tailored to the evolving needs of our clients in different sectors. For detailed information about our product range, contact us at +90 212 438 82 15. ...

How Packaging Can Increase Sales?

You may lose part of your revenues in fact, if you still think of packaging as a plain box for your product. Sales depend on several factors - consumers' price sensitivity, product selection, prices of raw materials, and the market scope. There's a lot to ponder over. Packaging can, however, be an important driver to promote your sales. You may not be in agreement at first, but this short article will prove that it actually makes sense. Build Your Brand Around Your Packaging Even before the product, packaging allows your brand to speak. See the phenomenon of unboxing as evidence. Packaging is considered to be part of the experience. Subscription boxes are exactly what we're addressing here. The surface, the colours, the weight and the size-they all make the experience possible. Without a word the box tells the story of the brand. Customers Are Willing To Pay More For Original Packaging In only a few seconds, most customers make the buying decisions. It's a myth that we as customers plan for each purchase and have time to consider. In this the price plays an enormous role. It is therefore important that terms such as "smart packaging" are familiarised. In general it is a kind of packaging in which the design solves or breaks a certain problem. One such idea is a Chinese food packaging which is self-heating. Ba Shun Lan Ren has built a package at the bottom with a water-activated heating pack. There are other cool packaging concepts in the development process. Scented packaging is becoming a buzz today, while sustainable and biodegradable solutions are reaching the peak of their popularity. Some brands are born with the mission to share the idea of sustainability. Recurring Customers Thanks To The Premium Packaging Premium packaging improves the experience and also increases the brand's memorability. It thus helps both to gain new customers and to cherish the relationship with the current ones. Promotion on social media can gain your brand new customers. Packaging can also provide returning customers. Starbucks has devised a phenomenal strategy to attract customers by establishing seasonal designs for their cups. Over the years, these beautifully colorful and artsy cups have become a "supporting" image of the brand. Adding Value To Your Sale Paradoxically, the purchase is not the end of the sale. Or at least it's not supposed to be. The sale is supposed to be a whole service. From customer service and quality of production to delivery and packaging. It's all down to making a successful sale. It also ensures that any move in this chain can be used to increase sales. High-quality products are one thing, but your customers will enjoy buying from well-informed and skilled salespeople. They will also enjoy your product more if it is delivered in a well-curated box. Premium, original, memorable - that's exactly what the packaging should be about. Creative Shipping Service Increases The Chance Of Establishing A Bond It is important to deliver the product. Most e-commerce companies use the popular mailing delivery service. It's fast and reliable, but it's also costly and ordinary. However, there are other forms of distribution than mailing and couriers. One choice is to use parcel lockers. They are great for shipping small things in boxes (usually with extra wrapping, such as a poly mailer). There are also companies specializing in extremely fast delivery. In such a case, the parcel will be delivered within a day, or maybe even within a few hours. We hope that these tips come in handy for you to increase your sales! ...

Technological Advances in the Packaging Industry

Technology and innovation... These two words form the basis of the packaging industry. Changing market regulations, customer demands and environmental protection factors ensure that this sector is constantly changing. Innovative companies always try to help their customers in this regard. However, in our world that is becoming more digital every day, it is necessary to pay close attention to the concept of e-commerce. What is e-commerce? Regarding packaging, it is how businesses package their products as they try to get them from the warehouse to the customer. Why is E-Commerce Preferred? The answer to this situation comes from customer satisfaction, which is a priority in their businesses. The effect that the cardboard inside the package will have on the customer is very important. This creates a bond between the customer and the brand, and the happiness experienced after in-store shopping is transferred to the customer from the digital store. What are the New Trends in the Packaging Industry Thanks to E-Commerce? Sustainability always comes first. Acting in this context, companies began to evaluate packaging options with recyclable materials and thus began to try to increase their customers' loyalty to their brands with this method. Particularly, efforts have begun to compensate for the undeniably heavy carbon footprint of the supply chain, at least with this method. Another trend is; is the speed of the packaging system. Companies trying to keep up with orders due to increasing e-commerce have tried to use time correctly by using automatic packaging methods. Finally, there are innovations in producing return-ready packaging. In some cases, people who shop online may want to return their packages. Therefore, one of the main goals is to ensure customer satisfaction during the return phase. For this reason, packages that remain usable after opening will always make the companies that use these packages preferable. For all these reasons, if you want to have support by your side in the age of technology; please do not forget to contact us to benefit from LuxBox's experience. ...

2023's Top 5 Packaging Trends

In today's world, when presentation is just as essential as the product, it's important for companies to keep up with new packaging trends and apply innovations to their own brand. In this blog article, we will talk about five packaging trends to follow in 2023. Sustainable Materials As the emphasis on environmental responsibility has grown, more companies have started to use sustainable materials for their box packaging. Biodegradable and compostable solutions, as well as recycled paper and cardboard, are beginning to emerge. Using sustainable materials not only helps reduce waste and pollution, but it also appeals to environmentally conscious consumers. Customizable Packaging Customizable packaging seems to gain momentum in 2023, as it has been on the rise in recent years. Companies aim to boost brand and consumer loyalty by allowing customers to create their own unique packaging. Subscription Box Packaging Subscription boxes are a type of delivery in which niche products are reintroduced as part of a marketing strategy and a product distribution method. These boxes are used by contributor-based e-commerce companies that use the subscription business model, also known as "sub-company" for short. Subscription boxes have grown in popularity in recent years, and this trend is expected to continue in 2023. Subscription boxes are an effective way to increase customer loyalty and earn recurring revenue. It is essential that the packaging is designed to safeguard the products within while also making the unboxing experience as unique as possible. Minimalist Design Minimalist boxes, which have been quite popular for years, will continue to appear this year. Clean lines and functionality are the first things that come to mind when thinking of minimalist design. These aspects not only appear trendy and modern when used to packaging, but they also assist lessen the environmental effect of the packaging box by using less material. Augmented Reality Packaging Augmented reality (AR) packaging is a new concept that is expected to emerge in 2023. This technology contains product demos, instructions, and even virtual trial choices; it allows users to easily access information, videos, and product-related animations. At the same time, this new idea is being used to make the unboxing process more interesting. In conclusion, as the packaging industry continues to evolve, it is important to stay on top of the latest trends. By incorporating sustainable materials, customizable options, subscription boxes, minimalistic design, and augmented reality into their packaging strategies, companies can set themselves apart from the competition and appeal to the demands of modern consumers. If you want to integrate these exciting trends into your brand, you may rely on Luxboxpack's experience. ...

E-commerce Boxes in the Chocolate Industry in Belgium

Today, we can say that people's shopping tendencies have shifted to the online field, both because of the pandemic’s effect and because of its convenience. Even though the shopping medium for all countries has mostly shifted to the online area, each country still maintains its own unique shopping culture. Indirectly, some products better reflect some countries. One of these products is chocolate for Belgium. Chocolate, one of the first products that come to mind when Belgium is mentioned, should be packaged in packages that can accurately reflect such a cultural accumulation. This article will talk about chocolate boxes and the right packaging methods. Chocolate Packages A food product such as chocolate must be specially packaged. Because chocolates are products that can often be given as gifts or that need to be packaged for special occasions. Hand-made and cardboard chocolate boxes will enable you to communicate with your customers most positively and will become indispensable. You can prepare a special package for your customers by applying various printing techniques to your boxes. Kraft Food Boxes One of the most ideal solutions for your chocolate packages is kraft food boxes. Kraft food boxes have many advantages, which will be a more practical packaging solution for your chocolates. First, you will have the chance to contribute to sustainability by using kraft food boxes made of recyclable kraft paper. At the same time, its easy portability and lightness will make a great contribution to you ergonomically. Special Shaped Luxury Cardboard Bag Another option you can offer your customers for your chocolate packaging is the specially shaped luxury cardboard bag. Luxury cardboard bags will be an ideal packaging choice for your single chocolates. The transparent part on the front will also be an attractive detail for your product presentation. You can also enhance the custom-shaped luxury cardboard bag with the designs you can make on its outer surface and obtain the ideal chocolate box for your customers. Conclusion It is possible to reach ideal box designs with e-commerce box solutions for the chocolate industry we offer for Belgium. You can also apply these designs for similar countries in many nearby geographies. You can also increase the value of your brand by consulting LuxBoxPack experts and applying a wide variety of design recommendations for Belgium and many different countries and different sectors. ...

Transparent Packaging Trend