When we talk about birthdays, anniversaries, and celebrations, we mean that we go to events hosted by our loved ones almost every month for such occasions. Of course, showing up to birthday parties or other celebrations empty-handed is insufficient. That's why we keep gift packages on hand at all times. Since the gift package is so continuous, the interest of the brands in the subject is also in a different dimension.
Choosing a gift wrap or box is almost as important as choosing an item nowadays. Because the gift package allows us to make a good first impression and increase excitement. For this reason, brands are in search of solutions that will raise the sense of curiosity and excitement in people through their own corporate identities.
To be honest, gift wrapping is the most enjoyable part of special occasions. All of the surprise would be lost if the receiver could see what the present was. As a result, the feeling of hiding the identity of the gift is entertaining in and of itself. Exactly, for this reason, it is crucial that the gift packages to be designed hide the product from the outside and fuel the perception of surprise as much as the aesthetic touch. In this blog post, we will show you how to make distinctive gift wrapping.
What is a Gift Box?
The main and primary role of the gift box is to provide a beautiful appearance and complete protection to the product inside. Apart from protection, it should always be attractive enough to arouse curiosity. In general, gift boxes are made of materials such as cardboard, thick paper. Paper gift boxes are extremely durable and reusable. For this reason, it is seen that manufacturers are also turning to these papers. In addition, such boxes do not harm the environment when they become useless.
The approach of individuals to gift boxes differs from the approach of brands. The package to be created for an individual gift may be exaggerated, costly, may not make a special effort to protect the product, and may not act according to the market it is connected to. However, the approach to gift boxes prepared for brands should be completely different. Boxes should focus on curiosity and excitement, but should not overdo it and confuse people. Since it will be produced in mass production, its cost should be considered. A material and design should be made that can protect the product. Designs should be made according to the market in which it operates, the habits of the target audience, and the competitors in the sector.
In light of the above-mentioned issues, you can seek the help of LuxBoxPack experts to design gift boxes specific to your brand's corporate identity.
Environmentally Friendly Gift Boxes
Environmental awareness has become an even more important issue for brands in recent years. The reflection of this issue on box and package designs is of course undeniable. By producing environmentally friendly gift boxes, you can both strengthen the image of your brand and pave the way for reuse. A cardboard gift box, for example, can be used to build a flower vase, a photo frame, and so on.
When compared to a plastic gift box, this eco-friendly gift box decomposes organically and swiftly. You can use Kraft paper as eco-friendly gift wrap. By using Kraft boxes, you may save money while also encouraging your loved ones to be environmentally conscious. All this approach can help you become more sensitive and powerful in the eyes of the target audience.
Conclusion
You can create unique package designs for special and precious days and strengthen the bond with your target audience. Remember to focus on the audience, not the single person. You can take a step in the right direction about gift packages by contacting LuxBoxPack, which analyzes you and your target audience in the most accurate way and creates creative gift packages suitable for your industry.
