Main Challenges of E-commerce Packaging

23.04.2024

If you are one of today's consumers, you are likely to buy most of your purchases - from food to electronics - online. The e-commerce market has expanded tremendously over the past few years and continues to grow. In fact, on Black Friday this year, worldwide brick and mortar sales dropped 6%, while e-commerce sales hit an all-time high of $ 7.4 billion, according to research. Brands are starting to take advantage of this upward trend, but the e-commerce process is different from retail stores. This means businesses will face the challenge of creating packaging that suits them as they enter the e-commerce market.

CHALLENGE 1: DURABLE AND ENVIRONMENTALLY FRIENDLY PACKAGING

In the world of e-commerce, businesses will need to take extra precautions to ensure that packaging is durable and protects the product.E-commerce includes more transfer points, which increases the chances of a product being damaged. As a result, e-commerce packaging requires more durable packaging than traditional packaging, which means more material. While this provides better protection for products, at the same time, brands should not forget about sustainability and waste reduction. Sustainable packaging is becoming increasingly important to consumers and influences purchasing behavior. Cut and bristol boxes can help your brand in this sense.

You can visit our website luxboxpack.com and view many varieties.

CHALLENGE 2: CREATING AN UNFORGETTABLE BOX OPENING EXPERIENCE

While shopping in a traditional store, the consumer browses the shelves with a certain number of brands. If the consumer lacks brand loyalty, one way they can choose to buy is for the product's packaging to stand out from other brands on the shelf. However, in the field of e-commerce, the number of competitors is almost unlimited since there are no physical boundaries. Also, consumer expectations rise when it comes to e-commerce. Customers expect all retailers to provide the same level of service as a major e-retailer. Finding a catchy packaging design in a larger, more intense competitive pool is vital. But how do brands stand out because shelves are outdated?

The process of unboxing in e-commerce is the first time a consumer interacts with your product. The consumer may never see the secondary packaging until they arrive at the product door, so it is important to make a positive first impression that also meets the consumer's expectations. A pleasant unboxing experience where consumers pick up, open, and interact with the primary and secondary packaging of your product is memorable for the customer. A smooth or enjoyable experience increases the customer's commitment to the product and in turn, can increase their loyalty to your brand.

CHALLENGE 3: MAKING SURE THE PRODUCT MEETS ONLINE EXPECTATIONS

Because consumers do not physically hold your product until it is delivered to them, they will have certain expectations from your product based solely on what they see online. Therefore, you should make sure that your product meets the consumer's expectations from the product when it is delivered. If your product does not meet their expectations, they may be disappointed and reluctant to buy from your company again in the future.

SUCCESSFULLY ENTER THE E-COMMERCE MARKET WITH LUXBOXPACK

As the e-commerce market is growing exponentially, it is important not to lag behind trends. Brands that have not done this yet should consider entering e-commerce and research what can be done to grow in this market.

If you want to be sure your packaging is memorable and suitable for e-commerce, contact LuxBoxPack's packaging experts now. By working with you, we can create a personalized strategy that suits your brand and your consumers' taste.

The Most Useful Pckaging Of E-Commerce Products: Kraft Boxes

In these days when the e-commerce world is getting bigger and bigger, their use of packaging is of great importance. Choosing the packaging that determines the quality of the product and the value given to the customers is among the important issues for brands. LuxBoxPack kraft boxes are among the most popular boxes in the e-commerce industry. Kraft boxes are one of the most preferred packages in the e-commerce world due to their advantages such as being useful and production cost. So what are the benefits of kraft boxes for your brand? In this article, we have compiled the benefits of kraft boxes and their effects on new brands in the industry. Eco-Friendly Packaging of E-Commerce Sector The production of kraft boxes, which has come to the fore in recent years with its recycling and nature-protecting features, is made by using cellulose pulp obtained by heating at high temperatures after the collected 100% waste paper is shredded. And it does not contain chemicals such as bleach and lime. With the use of LuxBoxPack kraft boxes, you both benefit the nature by recycling and also prefer a healthier product with its chemical-free material feature. Thus, the positive formation of your brand perception begins. The Effects of Low-Cost Kraft Boxes on Your E-Commerce Brand Kraft boxes are more advantageous for brands that are new to the sector, as they are recycled boxes and the cost of the material is low. If you have a lot of e-commerce products, kraft boxes will be useful for you. Thanks to LuxBoxPack kraft boxes, you can easily have packages within your budget. Impress Your Customers With Its Natural Look The return to naturalness continues at the same pace in many areas in the world, which is becoming more and more digital with each passing day. In recent years, companies that want to present their products with natural materials to their customers who live digitally in every field of business and personal life have preferred kraft boxes in all kinds of packaging. When companies use kraft while presenting their products, they can provide an elegant product presentation at low cost. Especially if you are a brand that produces cosmetics or organic products, the naturalness of kraft boxes can affect your customers. Kraft Box Designs Are Easier With Easy Printing In LuxBoxPack Kraft boxes, you can easily design your kraft boxes by using the CMYK printing technique. Post-printing processes such as embossing, gilding and foil can be easily applied and you can save time. With LuxBoxPack kraft boxes, you can easily create brand loyalty by making personal prints for your customers. Increase the Value of Your Brand with LuxBoxPack Craft Boxes With its cost, appearance and ease of printing, LuxBoxPack kraft boxes are ready to develop your brand and add value to your brand. Add value to your brand with LuxBoxPack expert team and custom designs. LuxBoxPack is ready to stand by your brand with its printing features and brand-specific packaging. ...

Packaging Design Strategies for E-Commerce Success

Many studies show how profitable and powerful a good product packaging design strategy can be on e-commerce sales. In recent years, the importance of packaging in the eyes of consumers has also changed with the differentiation of the relationship between consumer and product bonds and the influence of social media. According to LuxBoxPack, the rapidly increasing unboxing videos and brand influencer relationships on social media platforms point to the importance of well-designed packaging. For this reason, customizing the packaging used by brands to package products such as Bristol box, Laminated Offset box, or Cut Style Box has become one of the most important and recent changes in affecting consumer behavior. Now let's take a look at the suggestions of LuxBoxPack for you. The Effect of Packaging on Brand Perception Packaging plays an important role in the brand perception of the consumer side. E-commerce is getting popular day by day and more consumers are reached. With the increasing number of customers, packaging designs have become even more important for brand perception. Consumers say a well-packaged product is more excited to receive the package and the brand looks more luxurious. In this way, the packages designed in a first-class way will take your brand perception to the next level in the eyes of consumers. Impact on Customer Experience According to LuxBoxPack, the strong impact of a product with a good packaging design is one of the biggest parts of the customer experience. Although a good packaging example has caught the customer's attention once or twice, in the long run, you will realize that packaging design leaves a lasting imprint on consumers' minds and is talked about. The effect of the packaging depends largely on the type of product being shipped. But for LuxBoxPack, the packaging for luxury products is more eye-catching than for other items. Therefore, the designs of Bristol box, Perfume box, Offset Boxes come to the fore. Influence Repeat Buying Behavior Using premium packaging for luxury goods on the LuxBoxPack increases the likelihood of customers reordering. So investing in good packaging would make sense. Let's take a look at the various tactics to improve your product packaging with LuxBoxPack without straining your budget. Color Color remains a simple but effective way to creatively advance your product packaging design strategy. There are many ways to use color to change the perception of consumers about your products based on e-commerce. For example, besides coloring your standard boxes with the signature color of your brand with LuxBoxPack, you can make them in an inner packaging using the same color Pelur paper. You can also expand the concept by ensuring that your order form matches your product label colors. Special Box (Stamp Printing) Although many online retailers believe that making a custom box is expensive, you can customize your packaging using a different method, stamp printing. Printing these stamps on a standard cardboard box turns it into a custom box. With LuxBoxPack, you can creatively use standard or cylinder stamps to make a custom box for e-commerce. Additional Materials in the Box According to Luxboxpack, the use of in-box supplementary materials is one of the good and affordable ways to improve your packaging, influence brand loyalty, facilitate word of mouth marketing and persuade customers to increase the size and volume of orders. You can redesign your business card with your signature colors as additional material, or use the handwritten note tactic, which is a very popular trend, in e-commerce boxes. Stickers Using labels strategically can improve your product packaging design. The stickers can be used as a special packaging tool. They can increase the attractiveness of a flat box like a custom design Bristol Box. Contact us to explore creative solutions in the e-commerce packaging world and learn how LuxBoxPack can help you! ...

Most Preferred Technology Box Products in Ireland

The technology sector is one of the sectors with a significant share in the Irish trade sector. That is an indication that there are quite a lot of brands in the industry. If you have a technology brand in Ireland, you have to look out for multiple factors in that competition. Among the many factors to be considered from the stage of production of products to the stage of reaching the consumer, one of the most important is the preservation of the product. Technological products should be well maintained due to their sensitivity and should not be damaged during their transportation to the consumer. In this article, we will talk about the most preferred technology box products in Ireland as LuxBoxPack. You can also take your brand one step further in the field of technology by choosing the ones that are suitable for your brand from these products. Printed Kraft Boxes LuxBoxPack's printed kraft boxes offer the durability to ensure that your products are not damaged for your brand in the technology field. In addition, LuxBoxPack is open to your designs with its offset printing technique service. You can easily implement your designs with printed Kraft boxes that reflect the reliability and prestige of your brand in the field of technology. The fact that the product is recyclable and environmentally friendly will also increase your brand value from the point of view of your customers. Technology box Technology box, as the name implies, is a type of box designed entirely for the protection and transportation of technological products. It will be the perfect choice to keep your products intact and deliver them to the consumer. At the same time, you can easily reflect your product images and designs. This product is a highly preferred product of LuxBoxPack in the field of technology. Promotion Box The promotion box is quite a logical choice for the smaller and more sensitive products you sell in the technology field. You can present your products that need attention when carrying, such as watches, headphones, chargers, and contribute to your customer experience with this product with a stylish design. Bag Box LuxBoxPack's technology-available bag boxes allow your large and heavy items to be transported without shaking or damage. Creating both a convenient and stylish image with its easy hold, bag boxes help increase the customer's confidence in you by providing security for your products. Check out LuxBoxPack Packaging Solutions for Your Tech Products! LuxBoxPack is ready to help your brand with multiple packaging ideas and expert printing techniques! Contact the LuxBoxPack team for product boxes suitable for your brand in the technology field! ...

Book Box

Books are easy to get damaged. And in this age of online shopping, they are one of the most bought products. Since they are so prone to damage, the box they get sent has to be durable and protective. For this exact reason, we make our book boxes from top notch materials. The book boxes can be customized in any way you want. It can draw inspiration from the book itself, or it can show the personality of your brand. We use bleed-proof papers, so the colours will not smudge in any way. For the best customer experience, we will work with you all along the way, and create something special. ...

Ways to Stand Out with Packaging in E-Commerce

The competition in the e-commerce world is intensifying each day. It is crucial for your products to be captivating and for your brand to be memorable. When quality products or strong services alone are not appreciated enough, you can make a difference with higher quality packaging. 1. Stand Out with Unique Designs: Visual appeal has a significant impact in the e-commerce world. You can impress your customers at first glance with colors, vibrant graphics, and your distinctive logo in your packaging design. Effective promotion of your brand can be achieved through your unique designs. 2. Brand Storytelling Through Packaging: Packaging is not just a protective tool; it's also a means of telling your brand story. Graphics, texts, and symbols on the packaging can convey your brand's origins, values, and mission to customers. This way, you can establish an emotional connection between your brand and customers. 3. Interactive Packaging: You can communicate more effectively with your customers through modern touches. QR codes, augmented reality technology, or hidden messages provide an interactive experience with your packaging, ensuring that your products remain memorable. 4. Personalized Packaging: Every customer is unique, and a personalised experience demonstrates that your brand values customers. Personalising your packaging with customer names, adding thank-you notes, or offering special discount codes makes customers feel special. 5. Sustainable Packaging Practices: With the increasing environmental awareness, customers increasingly preferring eco-friendly products. Having recyclable packaging materials, using biodegradable packaging, or incorporating packaging additives that actively contribute to nature shows that you prioritize your customers' values. Example: Online clothing or cosmetic brands can strengthen their bond with customers by including a special thank-you card with the customer's name or providing a discount code for their future purchases. Packaging in e-commerce is a crucial element that shapes your initial interaction with customers. Viewing your packaging as a significant part of the customer experience is key to gaining a competitive advantage and building a loyal customer base. In short, a product is remembered not only for its contents but also for how it is presented. Elevate your customer experience with LuxBoxPack’s custom packages, designed to invoke an unforgettable impression. With packages tailored to every need, LuxBoxPack showcases the uniqueness of your brand. ...

The Importance of Packaging in Confectionery, Turkish Delight, and Chocolate Gifts

Ramadan Holiday is a meaningful period where sweets and delicious snacks are passed from hand to hand, and we bring gifts to our elders and loved ones. During this time, there is a noticeable increase in the sales of sweet products, such as confectionery, Turkish delight, and chocolate, as they are often chosen as gifts. During this time, it is clear that businesses need packaging solutions that reflect the quality and care of the products they offer more than ever. So why is packaging important in confectionery, Turkish delight, and chocolate gifts? In this article, we will delve into this topic. First of all, presenting sweets such as confectionery, Turkish delight, and chocolate in elegant and meticulous packaging contributes to the visual appeal of the products. For a customer, the quality and visual appeal of the packaging of the sweets they buy as gifts are as valuable as the product itself. At LuxBoxPack, we offer packaging adorned with particular designs tailored to the brand identities of businesses, made with high-quality materials, ensuring that your products stand out. Thus, we help increase your sales by positively influencing your customers' purchasing decisions. Furthermore, the practical aspect of packaging should not be overlooked. Sweets like confectionery, Turkish delight, and chocolate are often exchanged as gifts and should, therefore, have sturdy and durable packaging. The sturdy and durable packaging we offer at LuxBoxPack ensures safe transportation and storage of your products. This way, you can safely deliver your products to your customers and increase their satisfaction by offering them fresh and flawless products. The importance of packaging is not limited to its visual and practical aspects alone. Packaging also helps strengthen your brand image in the eyes of customers and helps you establish an emotional connection with them. A carefully prepared, professionally designed packaging reflects the quality and care of your business and shows the value you give to your customers. Our diverse packaging solutions at LuxBoxPack help you highlight your brand identity, strengthen customer loyalty to your brand, and establish a strong bond with your customers. In conclusion, for businesses selling confectionery, Turkish delight, and chocolate gifts, packaging not only completes the presentation of products but also strengthens the brand image, increases sales, and helps establish an emotional connection with customers. At LuxBoxPack, we are pleased to support businesses by providing tailored solutions to their packaging needs. If you also want professional support for your business's packaging needs, call us at +90 212 438 82 15. ...

Multi-Color Package Designs

It is very important to make the right choices when designing your packages. From the demands of your customers to the trends, the needs of your customers, and their compatibility with the product, you should do research in many areas and decide on your designs based on the data you have obtained. One of the most important package design elements is the choice of color. You can choose the color differently depending on the product in the package, the message you want to give to your customers, or your preference to reflect your brand identity. In line with this information, we will discuss and give information about multi-colored package designs on our blog. Multicolored Designs You can use different kinds of color combinations depending on your preference in your designs. In addition to making a stylish and understandable design through simple designs, it is possible to make dazzling and fun designs with the use of many colors. Colors also represent specific periods and themes. For example, brightly colored product packaging is a good choice for summer or spring-themed boxes. A gift box using the colors of the Christmas tree would be perfect for the Christmas theme. However, in multi-colored designs, color matching problems can often be observed. Due to the many colors used, there is a high probability that they will not harmonize with each other. Therefore, it is important to have information about the harmony of colors and to follow the annual color trends. Thanks to LuxBoxPack, you can have information about current trends and use compatible colors. Effects and Representations of Colors Successful designs don't just focus on looks and cuteness. It also considers the meanings and representations of the design. It is also possible to think about this in terms of color. Many colors have different meanings. Some colors can help provide better sales statistics regardless of their meaning. Apart from using the color corresponding to your day of the week, other strategies can be used on certain special days. For example, on Valentine's Day, when gift boxes are used the most, using colors that are associated with love (red and pink) makes the package more harmonious. The last important point is to match your product with your package in color. Customers won't be as loyal to your product if the colors on the package don't match the product or make it clear what it is. Conclusion Contact LuxBoxPack for packaging designs that express your product well and have a harmonious look! ...

Kraft Bag as a Sustainable Packaging Solution

Environmentally friendly packaging solutions are becoming increasingly important today. As consumers and companies become more conscious about sustainability, alternative packaging materials are gaining popularity. In this context, kraft bags stand out as sustainable packaging solutions. Due to their eco-friendliness and practical use, kraft bags deserve to be preferred in various industries widely. Perhaps the most striking feature of a kraft bag is that it is made from natural raw materials. Typically made from recycled kraft paper, these bags offer an eco-friendly option as they are produced without harming the environment. Additionally, the amount of energy used during the production process of kraft bags is lower compared to other packaging materials, making them more environmentally sustainable. Not only their eco-friendliness but also their practical use is a significant factor that makes kraft bags frequently preferred. With their lightweight construction and high durability, kraft bags provide an ideal option for packaging a wide range of products. They can be used for anything from grocery shopping to restaurant orders and souvenirs to retail products easily. Moreover, the printable surfaces of kraft bags provide a powerful advertising space for brands to increase their visibility. Choosing kraft bags as a sustainable packaging solution not only provides various benefits for the environment but also brings many advantages for businesses. As consumer awareness of the environment increases, businesses using eco-friendly packaging are gaining reputation. Additionally, since the production of kraft bags generally requires fewer resources than other packaging materials, their cost-effectiveness creates a critical cost advantage for businesses. In conclusion, kraft bags are one of the leading alternatives for businesses seeking to operate with sustainable packaging solutions. Their eco-friendliness, practical use, and cost advantages are making kraft bags an increasingly preferred packaging material in various sectors. As the awareness of consumers and businesses towards the environment continues to grow, it can easily be said that kraft bags will be used by more businesses in the coming period. At LuxBoxPack, we provide packaging solutions tailored to the evolving needs of our clients in different sectors. For detailed information about our product range, contact us at +90 212 438 82 15. ...

"Clean Beauty" 4 Must Include in Packaging

In a society where the beauty industry is not significantly regulated, consumers are wary of using products that contain potentially harmful ingredients. The search for non-toxic products that they can rely on has increased, which is why today “Clean Beauty” is on the rise. “Clean Beauty” products contain non-toxic ingredients that have been proven to be safe and effective. Unfortunately, consumers who physically examine the shelves or a store through e-commerce will not immediately realize that your product is a "Clean Beauty" product. For this reason, it is important for brands to attract their consumers and deliver a message that conveys the values of their brands through their packaging. Special for "Clean Beauty", the following packaging designs can attract consumers to your product. 1. TRANSPARENT PACKAGING Creating a transparent packaging design for your “Clean Beauty” product - both literally and figuratively - is one way to get a customer's attention. Creating a die-cut window made of a transparent material allows the consumer to see the product's color formulation from inside the packaging. This look is not only pleasing to the eye but also makes the consumer more confident in the product they see what is in it. Being transparent about the ingredients and what your product has to offer is another way to gain consumer attention. Having the ingredients listed on the bottle and making the ingredients the focal point of your packaging is a different way of doing this. 2. SUSTAINABLE PACKAGING Sustainable products and packaging are important to consumers in all industries and this applies to the "Clean Beauty" market. In fact, "Clean Beauty" and sustainability go hand in hand. While consumers are looking for products that are safe and will not harm their skin, they also want the product and its packaging to be made from environmentally safe materials. Also, packaging made from environmentally friendly materials with an FSC certified logo or sustainable packaging using natural colors and hues will mean that the product itself is natural for the consumer. You can view our sustainable packaging range by visiting our luxboxpack.com site. Sustainable packaging can be achieved by using fewer materials and using sustainable substrates such as post-consumer waste paper or PEFC certified materials. Additionally, using cold foil and hot foil printing are sustainable ways to add decorative touches to your packaging. 3. GLASS PACKAGING While plastic packaging is extremely popular, the transition from plastic to glass packaging - especially in the skincare industry - is growing. Glass packaging appeals to consumers for a variety of reasons: it looks clean, stylish, and tactile pleasing. In the "Clean Beauty" industry, glass packaging also helps convey the message that the product itself is clean and made with safe ingredients. One reason glass packaging conveys this is that glass itself is clean and sustainable. It can be recycled and reused indefinitely in a closed loop. Also, the glass conveys the message that the product inside is made with high quality and therefore safe components. 4. EXPERIENTIAL PACKAGING While minimalism and sustainability are at the forefront of “Clean Beauty” trends, another unique trend emerging is experiential packaging. "Clean Beauty" packages with pleasant visual and tactile features attract the attention of the consumer and may arouse interest in social media. This type of packaging is a great way for new brands entering the beauty market to stand out from the competition. Experiential packaging can include creating tactile experiences using elements such as soft-touch coatings, embossing, or sand effects. In addition; Visual experiences can be used by adding effects such as mother-of-pearl coatings, glitter coatings, or dark phosphorescent effects. START YOUR NEXT “CLEAN BEAUTY” PACKAGING DESIGN WITH LUXBOXPACK Want to start your “Clean Beauty” packaging design? Set up an instant meeting with one of our packaging experts to create a memorable design that captures the attention of consumers. ...

Why People Love Using Kraft Paper?

Kraft papers have played an important role in meeting the growing demand for environmentally friendly approaches to packaging boxes. In this blog post, we'll explain why brands and consumers love kraft paper. What exactly is Kraft Paper? Kraft is derived from the German word for "strong." At the same time, these papers are sturdy cardboard materials made from chemical pulp from the kraft process. Because of its durability, flexibility, and eco-friendliness, kraft paper is widely used in e-commerce and food packaging products. What Is the Distinction Between Kraft Paper and Other Papers? Kraft paper is distinct from other types of paper, even if it appears to be ordinary paper or packaging. Simply put, because more cellulose remains after the lignin is removed from the kraft wood pulp during the kraft process, the resulting paper is more flexible and tear-resistant. Similarly, raw kraft paper is more porous than standard paper, so it is difficult to print on. However, when embossed or foil printed, it will show the same effect as other papers in terms of printing. Why Are Kraft Boxes So Popular? Eco-Friendly Kraft paper does not harm the environment in any way, as it is made from recycled wood pulp. While kraft paper is recyclable and reusable, consumers should consider the product's environmental footprint and price before purchasing. Strong and sturdy kraft boxes can withstand any weight or pressure. Economic Kraft boxes are reasonably priced. Because very little raw material is used in the manufacturing process, the price is quite reasonable. Perfect for storing Buyers of a product want to know that the packaging is safe and that the product arrives safely. Kraft boxes are extremely long-lasting due to their high resistance to moisture, impact, and other external influences. Can Be Tailor-Made To Your Specific Needs Custom printed kraft boxes offer the benefit of personalization based on your packaging preferences. Kraft boxes can be customized to any shape or size, and handles or windows can be added to catch the attention of the customer. You can customize it for different tasks, just like you can for cosmetics, food, candles, and fragile items. Restaurants Available Restaurants commonly use kraft boxes. Because of their sturdy construction, these boxes are used to package foods. Kraft boxes are preferred not only for their strong structure, but also for their resistance to heat, shock, and humidity. If you need new packaging for your product, kraft boxes are a great option. Contact LuxBoxPack if you want to raise brand awareness and provide a pleasant experience for your customers. ...

Main Challenges of E-commerce Packaging