If you are one of today's consumers, you are likely to buy most of your purchases - from food to electronics - online. The e-commerce market has expanded tremendously over the past few years and continues to grow. In fact, on Black Friday this year, worldwide brick and mortar sales dropped 6%, while e-commerce sales hit an all-time high of $ 7.4 billion, according to research. Brands are starting to take advantage of this upward trend, but the e-commerce process is different from retail stores. This means businesses will face the challenge of creating packaging that suits them as they enter the e-commerce market.
CHALLENGE 1: DURABLE AND ENVIRONMENTALLY FRIENDLY PACKAGING
In the world of e-commerce, businesses will need to take extra precautions to ensure that packaging is durable and protects the product.E-commerce includes more transfer points, which increases the chances of a product being damaged. As a result, e-commerce packaging requires more durable packaging than traditional packaging, which means more material. While this provides better protection for products, at the same time, brands should not forget about sustainability and waste reduction. Sustainable packaging is becoming increasingly important to consumers and influences purchasing behavior. Cut and bristol boxes can help your brand in this sense.
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CHALLENGE 2: CREATING AN UNFORGETTABLE BOX OPENING EXPERIENCE
While shopping in a traditional store, the consumer browses the shelves with a certain number of brands. If the consumer lacks brand loyalty, one way they can choose to buy is for the product's packaging to stand out from other brands on the shelf. However, in the field of e-commerce, the number of competitors is almost unlimited since there are no physical boundaries. Also, consumer expectations rise when it comes to e-commerce. Customers expect all retailers to provide the same level of service as a major e-retailer. Finding a catchy packaging design in a larger, more intense competitive pool is vital. But how do brands stand out because shelves are outdated?
The process of unboxing in e-commerce is the first time a consumer interacts with your product. The consumer may never see the secondary packaging until they arrive at the product door, so it is important to make a positive first impression that also meets the consumer's expectations. A pleasant unboxing experience where consumers pick up, open, and interact with the primary and secondary packaging of your product is memorable for the customer. A smooth or enjoyable experience increases the customer's commitment to the product and in turn, can increase their loyalty to your brand.
CHALLENGE 3: MAKING SURE THE PRODUCT MEETS ONLINE EXPECTATIONS
Because consumers do not physically hold your product until it is delivered to them, they will have certain expectations from your product based solely on what they see online. Therefore, you should make sure that your product meets the consumer's expectations from the product when it is delivered. If your product does not meet their expectations, they may be disappointed and reluctant to buy from your company again in the future.
SUCCESSFULLY ENTER THE E-COMMERCE MARKET WITH LUXBOXPACK
As the e-commerce market is growing exponentially, it is important not to lag behind trends. Brands that have not done this yet should consider entering e-commerce and research what can be done to grow in this market.
If you want to be sure your packaging is memorable and suitable for e-commerce, contact LuxBoxPack's packaging experts now. By working with you, we can create a personalized strategy that suits your brand and your consumers' taste.
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